The Motorhell brand

the MOTORHELL © brand was born from the unlikely meeting of a motorcycle tuner, Max Romelard, and a financier, Emmanuel Narrat. Both passionate about motorcycles and Harley Davidsons, they also have in common the fact that they began their studies with an artistic background.

the genesis of MOTORHELL © began in 2015, during a road trip in the United States on the legendary Route 66. Indian and Harley Davidson were on the agenda, and the desire to own a Harley Davidson grew day by day until it became irrepressible. As the miles roll by, Emmanuel imagines what his future Harley Davidson might look like. At each stage, he puts his ideas down on paper.

back in France, Emmanuel orders the custom V-Rod he imagined during his road trip from Lazareth. The bike will be ready for the 2016 Harley Davidson Euro Festival. The result is worthy of Lazareth, but the designer has strayed from the specifications, and the machine Emmanuel imagined in the US has yet to be realized.

in 2017, Emmanuel met Max at the Euro Festival Harley Davidson in Grimaud. He was immediately seduced by Max's achievements, the quality of his motorcycles' finishes and his passionate approach. The project to create the V-Rod is resurrected with L'Atelier du Gentleman. The ideas of one stimulated the creativity of the other, and over the months, their collaboration gave birth to a creation presented at the Euro Festival in Grimaud in 2018, faithful in every way to the original fantasy.

emmanuel NARRAT decided to name this motorcycle MOTORHELL © in homage to Lemmy KILMISTER, of whom he has been a fan since his teens (he last saw him in concert at the Zenith in Paris in 2014). Always ready to pick up the pencil, he designed the logo and registered the trademark.