The title is somewhat racy, but it echoes Triumph's market momentum. This unprecedented offensive follows a successful fiscal year 2024-2025, during which Triumph delivered over 141,683 motorcycles worldwide.
This bold strategy, backed by years of massive investment in research and development, testifies to the brand's confidence in the global motorcycle market, despite the sometimes volatile economic climate.
New but not only
So look out! The 29 models to be launched over the next 6 months are not all new, pure and simple. Some will be completely new, others will be simple updates, and there may be more profound evolutions on existing models, as well as special series. For example, the 2025 Icon Edition collection included 7 models.
Spectacular growth and a far-reaching program
With 136% growth over 2019, Triumph has consolidated its position as UK market leader, with a network of 950 dealers in 68 countries. The launch program officially kicks off on October 21 with the "True Originals Never Settle" campaign, followed by another reveal on October 28 under the slogan "Made to Upstage".
Seven of the 29 upcoming models have already been unveiled, including the new Triumph TXP electric range, the TF 450-X competition bike and two cross-country models.
A renewed customer experience
To accompany these launches, Triumph will roll out the "Reserve My Triumph" online service, enabling UK customers to configure and reserve their motorcycle as soon as it is revealed. This service will then be extended to other markets, including Europe, in spring 2026. Dealers will also be organizing exclusive events to enable enthusiasts to preview the new range.
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